Alex Birkett

Alex Birkett

Alex Birkett is a Growth Marketer at ConversionXL. He moved to Austin, Texas after graduating from the University of Wisconsin. Follow him on Twitter

Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to see how companies are approaching growth and optimization. Especially, for me, in the tech startup space, as these companies often live and die by data, and tend to build their organizations around experimentation.

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert, to learn about how they experiment across their product and communication and how they deal with optimization as a company.

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How to Do Conversion Attribution Modeling

Customers don’t usually see one ad and then click over to purchase.

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television.

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion?

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