Alex Birkett

Alex Birkett

Alex Birkett is a Growth Marketer at ConversionXL. He moved to Austin, Texas after graduating from the University of Wisconsin. Follow him on Twitter

What Does the Future Hold for Conversion Optimization?

“It’s tough to make predictions, especially about the future.” – Yogi Berra

Digital marketing moves at a fast pace. One year something works, and the next year it is obsolete.

Similarly, conversion optimization moves quickly. Sure, there are some core skills that seem foundational and everlasting, but year to year there are also some new skills that crop up.

What are the skills someone should invest in learning if they want to be a top 1% optimization expert in 5 years? What should they learn today?

What are the industry and technology trends that are fueling the need for these skills?

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to see how companies are approaching growth and optimization. Especially, for me, in the tech startup space, as these companies often live and die by data, and tend to build their organizations around experimentation.

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert, to learn about how they experiment across their product and communication and how they deal with optimization as a company.

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