I remember the first time that a client told me how much analytics had helped their business.
They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used their analytics data to make informed decisions.
They didn’t have to guess or take huge bets. They knew exactly what was working and what they needed to do more of.
This is power of analytics and more specifically, product analytics.