A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth.
If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks.
In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI.
But it’s also essential—89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences.
Does investing in employees’ marketing skills pay off? Or is it just a waste? Keep reading »
You are probably ending your A/B tests either too early or too late. Keep reading »
The robots are taking over. They’re going to be better than us, and then steal our jobs, and eventually turn on us and conquer the world. That’s the kind of hyperbolic language you’re probably hearing everywhere today. But some of it is true.
Will the skills you’re learning today be obsolete by tomorrow? Is there a point to learning new things if artificial intelligence (AI) is going to do it better? Is marketing going to become completely automated, and no longer require the human touch?
Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests and other online resources to genuinely impact your bottom line? Which skills truly matter for fast growth, and which are the nice-to-haves? Keep reading »
Elite Camp 2018 (10th anniversary!) brough together 180 marketing and optimization people all over Europe. It was 3 days in a secluded beach resort with the best speakers and parties.
Here are 5 (or so) thoughts from every speaker from this year’s lineup. Keep reading »
One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. Keep reading »
You need to run experiments. The one who runs the most experiments wins.
BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines. Keep reading »