All Things Data-Driven Marketing

How to Create a Marketing Campaign That Stands Out

Plenty of us have witnessed a marketing campaign gone wrong. Remember that recent Pepsi commercial featuring Kendall Jenner trying to settle a Black Lives Matter protest with a can of Pepsi? I just remember thinking (as I gagged), “How did that actually make it to market?!”

Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Keep reading »

thank you sign

If you’ve ignored the design and content of your “thank you”  page, you’re neglecting:

  • Recent purchasers.
  • New leads.

These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought. Keep reading »

Hold-Out Groups: Gold Standard for Testing—or False Idol?

You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide.

Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? Keep reading »