All Things Data-Driven Marketing

thank you sign

If you’ve ignored the design and content of your “thank you”  page, you’re neglecting:

  • Recent purchasers.
  • New leads.

These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought. Keep reading »

Hold-Out Groups: Gold Standard for Testing—or False Idol?

You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide.

Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? Keep reading »

burger king bundle

It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices:

  • Add more college basketball—you’re highest-rated programming—to the schedule.
  • Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else).

Which creates the more profitable programming bundle? Keep reading »