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All Things Data-Driven Marketing

Thought-Leadership Content on LinkedIn: The Key to Efficient Growth in 2024

The era of growth-at-all-costs strategy is over.

Companies are pushing for profitability today instead of projecting for it in the future.

Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers.

In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience.

And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn.

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5 Essential Revenue Operation Metrics for Sales and Marketing

Your revenue operations (RevOps) are essential to hitting your revenue goals. 

Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts.

In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them. 

I’m not the only one who’s caught on to this reality.

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A SaaS startup's guide to demand modelling.

So you’re ready to go to market, you have big goals, and you’re pumped. 

But wait. 

How are you going to hit those goals? 

Do you have the right goals in place? 

And are your goals achievable? 

So, how can you answer these questions? 

Enter demand modeling. 

In this post, I’ll break it down for you, including:

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