Some of you out there may find this Google Analytics feature overview to be mostly review. That’s awesome! That means you’re really taking ownership of your data. However, if you’ve never used any of these features, only experimented with them a little, or aren’t sure you’re using them correctly, you should read on.
After the top notch article on migrating to Universal Analytics using Google Tag Manager, we got some feedback from you that some background on what tags and tag management are would be helpful. We heard you and we’re here to demystify site tags and how to keep them in order. Keep reading »
After reading some of our subscriber feedback, we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup.
That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?
Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website.
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic.