Peep Laja

Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion, was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.

Over the last 20 years Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS.

No, You Shouldn't Use Visual Editors of Testing Tools [Rant]

“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!”

A version of this is communicated by pretty much every testing tool out there. Their websites show off screenshots or videos of visual editors. But it’s wrong. You shouldn’t use visual editors to run your testing program. Keep reading »

While SEO and PPC are saturated markets that are getting harder and harder (while PPC costs keep rising), the conversion optimization market is just growing and growing. It’s a market where most competitors are good friends and openly sharing everything – there’s plenty of business to go around for all of us.

If you’re a digital marketer and are looking to specialize in CRO, watch this video where the optimization legend Craig Sullivan shares his thoughts on the topic:

If you enjoyed this video and want to learn to start and grow your CRO business, check out CRO Agency Masterclass live course with Craig Sullivan.

How Not to Minimize Cancellations [Rant]

If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what.

You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel. Keep reading »

Live Course: Google Tag Manager Fundamentals

Announcing our next live online course: Google Tag Manager Fundamentals with Chris Mercer.

Learn GTM to 10x your effectiveness as a marketer
by giving you power and control over your data measurement.

Our 4-week, 8 live class intensive training program will give you

  • A knowledge of how to use Google Tag Manager to deploy third party tracking scripts.
  • The power to set up tracking without having to rely on a developer.
  • A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

The course starts January 24th.

Full info and enrollment here