Peep Laja

Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion, was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.

Over the last 20 years Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS.

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual.

That being said, there are tests that tend to have a very high win rate. These are the test ideas that, while they don’t work 100% of the time, work more often than not.

Naturally, everything depends on the specific implementation — a good idea implemented poorly will not yield any results.

The following 20 testing ideas come from our own client-based research done over the years. Keep reading »

Introducing: The Pe:p Show

Hi folks! I’m starting a new vlog / YouTube show called – The Pe:p Show.

(As my name is actually pronounced like pep talk, not peep show).

It’s a series of short and to the point videos: all between 1 and 9 minutes. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business.

I’ll be posting new videos every single week. Subscribe to the YouTube channel here or keep checking the new The Pe:p show link on the blog here.

Your comments and suggestions super welcome!

Keep reading »

No, You Shouldn't Use Visual Editors of Testing Tools [Rant]

“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!”

A version of this is communicated by pretty much every testing tool out there. Their websites show off screenshots or videos of visual editors. But it’s wrong. You shouldn’t use visual editors to run your testing program. Keep reading »