Peep Laja

Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for five years, he started CXL Institute, where data-driven marketers get trained.

Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.

sales copy in newspaper.

Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference?

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Website Credibility: A 39-Point Checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site.

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bakery pricing

Pricing strategy can be one of the hardest things for entrepreneurs. How much should you charge for your product? How much is too much? Are you selling yourself short?

This article gives you crucial knowledge about four product pricing strategies and techniques.

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How to Create a Unique Value Proposition (with Examples)

A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.

It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.

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8 Ways to Grab Attention (and Hold onto It)

We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.

That task could be learning about your product, figuring out if your service is right for them, etc. In other words, it’s kind of important. You need to learn how to grab attention—and hold it—for your website visitors.

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