It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates $38 in ROI.
But with all the noise today, it’s getting harder to get noticed. Today, it’s not enough to send the right emails; you need to send the right emails at the right time.
And that’s exactly why smart marketers rely on drip marketing. Keep reading »