Acquisition

7 Underused Email Campaigns That Will Help You Nail Your Conversions

This is a guest post by Chris Hexton from Vero.

Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.

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7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. Keep reading »

Ridiculously Effective Technique for Online Lead Generation

An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything (especially on their first visit). So instead of trying to sell them right away, we should capture leads (emails) instead.

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Lead Magnet

More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase or not entirely sure your offer is what they need. It takes time to build trust, instill confidence and build a relationship. Keep reading »

How to Get Subscribers to Actually Consume Your Content

You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you… Keep reading »

Marketing with no budget: 6 things that work

Marketing with no budget – a familiar story for most small businesses and startups. Keep reading »

UX Mistakes

Do you use Google Ads? If not yet, might want to check it out. It can be one of the most cost-effective channels for small businesses. If you do it right, that is.

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