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CRO & Testing

Promotional Emails

Email makes the world go around, right? No matter how many times you read about “the death of email”, it remains paramount in the online world. In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish.

Are all emails created equal? No, not exactly.

According to Salesforce, the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). However, the top 3 most effective emails are mobile opt-ins (76%), birthday emails (75%), and transactional emails (74%).

Promotional emails get a bad rap, but when they work, they really work. SocialMedia Today, 43% of recipients made at least one purchase last year based on a promotional email.

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Distraction

Conversion optimizers are in the business of attention management, just like magicians.

It’s your job, as an optimizer, to direct attention and focus your visitors on the next step. Yet, so few of us do this effectively. Landing pages are full of distractions, calls to action are cluttered, etc.

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Optimizing for Shopping Holidays

When you think about the holiday season, you think more traffic, right? More traffic means more conversions. More conversions mean more data. More data means more insights.

But is the data from the tests you run during major shopping holidays representative? We can’t throw sample pollution out the window, can we? Will your insights still be relevant in February when the rush dies down?

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Double Your Conversion Rate

What’s a good conversion rate? A conversion rate that’s better than the one you currently have.

Whatever your current conversion rate is, today’s top conversion rate optimization experts have banded together to help you double it… in just 23 days.

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Should You Optimize for Micro Conversions?

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro conversions?

Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals?

There are many different opinions on this question.

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