User Experience & Persuasive Design

How does the site make you “feel”?

Is it enjoyable to navigate. Does it feel seamless & fun? Does it just work?

These are just some of the many little things that go into user experience.

This is an archive of the best stuff on ConversionXL on User Experience & Persuasive Design.

thank you sign

If you’ve ignored the design and content of your “thank you”  page, you’re neglecting:

  • Recent purchasers.
  • New leads.

These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought. Keep reading »

chatbot vs live chat

There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users.

Web chat is often the first impression for customer service interactions. While chat services initially connected consumers with real customer service staff, chatbots have become increasingly common—for obvious reasons and with obvious limitations. Keep reading »