User Experience & Persuasive Design

How does the site make you “feel”?

Is it enjoyable to navigate. Does it feel seamless & fun? Does it just work?

These are just some of the many little things that go into user experience.

This is an archive of the best stuff on ConversionXL on User Experience & Persuasive Design.

How to Design User Flow

User flow is the path a user follows through your website interface to complete a task—make a reservation, purchase a product, subscribe to something. It’s also called a user journey.

And it has a massive impact on conversions.

To maximize your conversions, you have to get the user flow right on your site. Do it by building a user flow that matches user’s needs.

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ecommerce checkout flow in google analytics

Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order.

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes.

An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy. I calculated that if we could increase that to 90%, it would result in 461 more orders and an additional $87,175 per month—23.9% revenue growth. “Small” gains can be huge.

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