User Experience & Persuasive Design

How does the site make you “feel”?

Is it enjoyable to navigate. Does it feel seamless & fun? Does it just work?

These are just some of the many little things that go into user experience.

This is an archive of the best stuff on ConversionXL on User Experience & Persuasive Design.

5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.

And in the 1990’s, Ford Motor Group learned that the hard way. They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful.

And for nearly 20 years, Ford’s luxury division lost money until it was sold off in 2007.

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. Keep reading »

Using Dual Process Theory for Higher Conversions

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.

Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.

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The Scrappy Entrepreneur's Guide to Usability Testing

Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner.

“I don’t have the luxury of focusing on UX right now,” you may say to yourself.

But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to any other priorities you may have. In fact, you can run quite lean and get game changing insights pretty quickly.

Keep reading »