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User Experience & Persuasive Design

Designing Your Website Flow To Meet Your Conversion Needs

The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.

Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.

Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.

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Think About Customer Experience, Not Just Conversion Optimization

You’re working to increase your online profits, and you perform conversion optimization. That’s great. But it’s not enough. Even the terminology is off.

I’m not alone in this. Most optimizers I know dislike the term ‘conversion optimization’ and want to replace it with something else. Even the guys who invented the term are dissatisfied.

The reason being true optimization is not just about conversions. It’s way more than that.

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