CXL - All Things Data-Driven. Conversion Optimization Blog

The Scrappy Entrepreneur's Guide to Usability Testing

Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner.

“I don’t have the luxury of focusing on UX right now,” you may say to yourself.

But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to any other priorities you may have. In fact, you can run quite lean and get game changing insights pretty quickly.

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9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

But the average email CTR is 4.19% — across all industries.

Which means around 4 recipients click your links for every 100 opened emails.

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Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

I remember the first time that a client told me how much analytics had helped their business.

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used their analytics data to make informed decisions.

They didn’t have to guess or take huge bets. They knew exactly what was working and what they needed to do more of.

This is power of analytics and more specifically, product analytics.

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