CXL - All Things Data-Driven. Conversion Optimization Blog

How to Structure Your Optimization and Experimentation Teams

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours.

But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing?

There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each.

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Using Dual Process Theory for Higher Conversions

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.

Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.

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5 Hardest Things in Conversion Optimization

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky.

Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization.
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How to Analyze Your A/B Test Results with Google Analytics

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. Keep reading »

Leading Indicators of Customer Churn, And What to Do About It

You’ve been acquiring a ton of customers lately for your SaaS company. On the surface, this seems awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign up, they seem to fly right out the back door.

Why is this happening? Why do customers leave, or use the service less, often without saying anything? What you’re experiencing is customer churn. Keep reading »