CXL - All Things Data-Driven. Conversion Optimization Blog

53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself. Keep reading »

What to Test First, Second, Third

The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.

But let’s assume for a minute that you have no data. Maybe it’s a brand new site.  Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results. Keep reading »

Build It With The User in Mind: How to Design User Flow

A major factor affecting your conversions is user flow. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). It’s also called user journey.

In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs.
Keep reading »

The last 22 (part IV)

This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback. Keep reading »