CXL - All Things Data-Driven. Conversion Optimization Blog

Best Business Books of 2011 (IMHO)

I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.

I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. Keep reading »

How Images Can Boost Your Conversion Rate

People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. You really can’t do those things online (unless it’s web based software). So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. Keep reading »

How To Build a High Converting Landing Page: Rules, Process and Critique

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines. A landing page is designed to direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your mailing list.

Your landing page pretty much determines the success of your ad campaign. Good landing page = good ROI. Crappy landing page and you have just (needlessly) wasted your money. Keep reading »

How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. Keep reading »

What you have to know about conversion optimization

This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.

Why do conversion optimization?  It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.

Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. Keep reading »

Target shopping cart abandoners

Research from RedEye and Econsultancy shows that 70% of companies that target shopping cart abandoners have increased sales. Yet 54% of marketers don’t target cart abandoners at all.

Want more sales? Get on it.

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