CXL - All Things Data-Driven. Conversion Optimization Blog

How to Get People to Believe What You Write

We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.

Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable. Keep reading »