If you run a SaaS (software as a service) business or only sell one product (with some options), you probably have a dedicated pricing page for the whole thing. Here’s how to get it right. Keep reading »
Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. Keep reading »
We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.
Since that task can be learning about your product, figuring out if your service is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. Keep reading »