How to add your CXL Institute certificate to LinkedIn
Did you know CXL Institute is an authorized education provider on LinkedIn?
All Things Data-Driven Marketing
How-to Guide to Persuasive Writing
Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading.
Testing the Presenter’s Paradox – Do People Really Average (Not Sum) Object Values? [Original Research]
![Testing the Presenter’s Paradox – Do People Really Average (Not Sum) Object Values? [Original Research]](https://cxl.com/wp-content/uploads/2017/10/DSL-w-freebie-320x160.jpg)
This study examines people’s tendencies to average, not sum, values of items in a list or presented as package deals.
We provide 3 perspectives: 1. we outline what products and lists two academic studies have tested, 2. we duplicate a product and list test with a larger sample size to try and replicate the findings, and 3. we then apply the test to six new products, three experiential products (travel package, hotel night, massage) and three physical products (camera, printer, kitchen mixer).
How to Structure Your Optimization and Experimentation Teams
It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours.
But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing?
There’s several different ways, and choosing which one works best for your company can be challenging. Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each.
Dual Process Theory: Analyzing Our Thought Process for Decision-Making
Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics, such as the dual process theory, in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.
Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.
Emotional Design for Higher Conversions
Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically.
5 Hardest Things in Conversion Optimization
Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky.
Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization.
How to Analyze Your A/B Test Results with Google Analytics
A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.
7 Key Lessons I’ve Learned Working at CXL
After about 2.5 years, today is my last day working on growth and content at CXL.
The Scrappy Entrepreneur’s Guide to Usability Testing
Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner.
“I don’t have the luxury of focusing on UX right now,” you may say to yourself.
But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to any other priorities you may have. In fact, you can run quite lean and get game-changing usability metrics pretty quickly.