PPC Targeting

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use.

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

So where do you even begin when there are 72+ PPC options for you?

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Ad Wars

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns.

But is one better than the other? Are the optimization processes for both similar? What about A/B testing?

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.

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Retargeting Campaigns

You already know retargeting works. But what if you’re doing it all wrong?

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good?

The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. It’s an afterthought.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website.

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic.

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