Customer Feedback Cycle

How To Create Customer Personas With Actual, Real Life Data

When was the last time you took a long hard look at what makes your customer base tick?

Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data-driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.

If you answered, “it’s been a while” or “never,” you need to keep reading.

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