Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important.
Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.
It stands in opposition to “waterfall” production methods that treat analysis, design, coding, and testing as discrete phases – where in agile they are treated as continuous.
As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns.
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