User Experience & Persuasive Design

How does the site make you “feel”?

Is it enjoyable to navigate. Does it feel seamless & fun? Does it just work?

These are just some of the many little things that go into user experience.

This is an archive of the best stuff on ConversionXL on User Experience & Persuasive Design.

How Product Image Size Impacts Value Perception [Original Research]

What makes a good product page?

Well, there are tons of elements that come together to make a successful product page. These include price, product image, product copy, layout, etc.

One element in particular, product image size, seems to affect the value perception of the product. In this study from ConversionXL Institute (part one of three of a full eCommerce product page study, the others to come soon), we look at product page design, and in particular, how you can increase the value perception of your particular product.

Keep reading »

accessible forms

Inaccessible sites lose sales.

Let’s look at the numbers:

I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate.
Keep reading »

Testing The Hamburger Icon for More Revenue

Mobile traffic is a significant part of most websites, and smooth navigation for mobile users is critical. Most websites use the hamburger navigation icon to display the menu as it’s become a default option for this.

Is that a good idea? There’s a good chance that it’s not.    Keep reading »

Website Redesign for Higher Conversions? Tread Lightly

Your conversion rate is not what it could be – and you know you need to do something about it. Should you redesign the whole website? Maybe. Probably not though. It depends. But if you are going to do it, you need to tread very lightly. Website redesigns only work if they are carefully managed and data-driven. Keep reading »