Welcome to the Ivy League of conversion rate optimization. Let the top conversion optimization minds teach you how to double your conversion rate.
This expert guide will help you...
- Increase conversions with persuasive copy and UX / design.
- Grow your email list and send more strategic emails.
- Setup Google Analytics to measure the right stuff and gather insights.
- Conduct qualitative and quantitative research to run smarter A/B tests.
- Create a systematic, repeatable conversion rate optimization process.
Today’s top CRO experts have come together to teach you how to double your conversion rate.
You’ll get field-tested, actionable advice from real practitioners.
You’ll be able to take these insights and apply them directly to your business.
Stop worrying about what is 'a good conversion rate'. Work to improve whatever you have.
— Peep Laja
Table of Contents
This guide on conversion rate optimization is for people new to it. It's also important to note right off the bat: we're not really optimizing for conversion RATE, but business growth.
If higher conversion rate would be our sole objective, we could lower all our prices to $0.01 - conversion rate would go instantly up, but we would go out of business. It's important to realize that in the end it's just a helpful metric. Our main goal is to grow the business, acquire customers faster and cheaper.
Copywriting, A/B testing, analytics, psychology... we'll cover it all. But first, Brian Massey, the Conversion Scientist, reminds you of the basics.
Joanna Wiebe of Copy Hackers and Airstory on how to write copy that converts like crazy.
David Kadavy, author of Design for Hackers, on designing for conversions. He debunks today's biggest design myths and tells you what actually matters.
Bart Schutz of Online Dialogue and The Wheel of Persuasion on using psychology to increase conversions.
Talia Wolf of Conversioner talking emotional persuasion. Building on what we learned from Bart, she explains how to appeal to your visitors' emotions.
Justine Jordan from Litmus walks you through collecting emails, improving your open rate, designing for all browsers / devices / email clients, A/B testing emails and more.
Chris Mercer from SeriouslySimpleMarketing.com on how to setup your analytics in a meaningful way that ensures you're gathering useful data.
Yehoshua Coren, the Analytics Ninja, walks you through extracting insights from your analytics using segmentation.
Jen Havice of Make Mention on how to use qualitative research to answer one of the most important questions in conversion optimization: Why?
Michael Aagaard, senior conversion optimizer at Unbounce, on how to strategically decide what to test using conversion research.
Peep Laja teaches you everything you need to know to run valuable, statistically valid tests that will actually lead to applicable insights.
Peep on how to combine everything you've learned into a systematic, repeatable CRO process.