Growth marketing | CXL

Growth marketing

Growth marketing is a multidisciplinary strategy that early-stage startups often use to break down marketing and sales silos, win rapid user adoption, and increase revenue.

Just getting started? Want to take a deep-dive into growth marketing? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.

What are growth marketing strategies?

Growth marketing strategies include many traditional marketing and sales strategies—funnel improvements, testing and experimentation, inbound marketing, etc. A key differentiator is the use of growth (usually of users or revenue) as the North Star for all efforts.

What is growth hacking?

Growth hacking, a term coined by Sean Ellis, is an aggressive, fast-moving approach to growth marketing. Its definition has shifted over the years, sometimes for the worse—growth hacking is not about “shortcuts” but rapid cycles of ideation and experimentation.

Get expert insights on growth marketing

Everyone wants growth. Early-stage companies need it to survive. Our posts on growth marketing will help you separate real strategies from clickbait ideas. Authors are active practitioners who have seen their recommendations work in the real world.

Blog posts on growth marketing

Whether you’re looking for strategic direction or new tactical approaches to experimentation, learn how to get the growth you want.

  • The Beginner’s Guide to Conversion Rate Optimization

    By Peep Laja

    Learn exactly how to put your value proposition to work and increase conversions with persuasive copy and UX / design.

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Growth marketing courses

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

Ecommerce growth

Apply a 3-lever framework and scale your ecommerce company.

customer retention | AOV | acquisition

Foundations of demand generation

Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come

content strategy | lead acquisition | outbound marketing

Customer retention for subscription products

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

churn | customer experience | customer journeys | measurement

Landing page optimization

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

LinkedIn advertising

Learn how to target, build, and measure LinkedIn ads.

funnel optimization campaigns audience targeting

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

product qualified leads | segmentation | onboarding

Psychology and neuroscience for CRO

Learn core lessons in digital psychology and how to apply them to your conversion funnel.

emotional design cognitive psychology design audits

Conversion optimization minidegree program

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: ~106h

Outdated courses that have been replaced with updated versions can be found here

Growth marketing minidegree program

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Referral marketing

Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program.

referral programs | customer lifetime value | 4 levers of referral marketing

Advanced organic acquisition

Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term. Get twice the value out of the same SEO efforts.

SEO | link building | content assets

Data-driven UX

Optimize your web design using a proven, repeatable UX framework.

Google Analytics | user recordings | landing page and form UX

Building data-driven personas

Combine qualitative research with quantitative methods to build truly representative personas.

user segmentation | qualitative user research | quantitative methods

Course length: ~8h

Form optimization

Design high-performing forms that increase conversions and decrease cart abandonment.

desktop and mobile form design | user interaction | form copy

A/B testing mastery

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis | segment.com

Some of the companies that train their teams at CXL Institute:

Learn from the best to become one of them.

Take online courses on digital marketing, conversion optimization, digital analytics, customer acquisition – all in a single subscription.

“In the career of a marketer, there are two eras: before CXL and after CXL.”