Growth marketing is a multidisciplinary strategy that early-stage startups often use to break down marketing and sales silos, win rapid user adoption, and increase revenue.
Just getting started? Want to take a deep-dive into growth marketing? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.
What are growth marketing strategies?
Growth marketing strategies include many traditional marketing and sales strategies—funnel improvements, testing and experimentation, inbound marketing, etc. A key differentiator is the use of growth (usually of users or revenue) as the North Star for all efforts.
What is growth hacking?
Growth hacking, a term coined by Sean Ellis, is an aggressive, fast-moving approach to growth marketing. Its definition has shifted over the years, sometimes for the worse—growth hacking is not about “shortcuts” but rapid cycles of ideation and experimentation.
Get expert insights on growth marketing
Everyone wants growth. Early-stage companies need it to survive. Our posts on growth marketing will help you separate real strategies from clickbait ideas. Authors are active practitioners who have seen their recommendations work in the real world.
Blog posts on growth marketing
Whether you’re looking for strategic direction or new tactical approaches to experimentation, learn how to get the growth you want.
Growth marketing courses
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
SEO | search | crawlers | linking
Apply a 3-lever framework and scale your ecommerce company.
customer retention | AOV | acquisition
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come
content strategy | lead acquisition | outbound marketing
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
churn | customer experience | customer journeys | measurement
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.
conversion research | wireframing | copywriting
Learn how to target, build, and measure LinkedIn ads.
funnel optimization | campaigns | audience targeting
Improve your PPC returns by leveraging your audiences across channels and in the search network.
google | ads | retargeting | audiences | remarketing
Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.
product positioning & messaging | sales enablement | product management
Build a product-led growth strategy to convert more free trial users into paid customers.
product qualified leads | segmentation | onboarding
Learn core lessons in digital psychology and how to apply them to your conversion funnel.
emotional design | cognitive psychology | design audits
Learn skills and know-how to deliver consistent revenue gains on any website you optimize.
optimization best practices | conversion research | testing strategies | CRO program management
Total time approximation: ~106h
Outdated courses that have been replaced with updated versions can be found here
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
Get more out of your existing customer base by building, implementing, promoting and optimizing a referral program.
referral programs | customer lifetime value | 4 levers of referral marketing
Build, maintain, and leverage a strong brand to gain clients, revenue, and results.
branding | brand hospitality | audience desires
Advanced acquisition strategies to level-up your SEO strategy and build traffic-driving assets that convert for the long term. Get twice the value out of the same SEO efforts.
SEO | link building | content assets
Optimize your web design using a proven, repeatable UX framework.
Google Analytics | user recordings | landing page and form UX
Combine qualitative research with quantitative methods to build truly representative personas.
user segmentation | qualitative user research | quantitative methods
Course length: ~8h
Design high-performing forms that increase conversions and decrease cart abandonment.
desktop and mobile form design | user interaction | form copy
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
Understand psychology to craft persuasive copy and calls to action.
persuasion | motivation | copywriting
Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.
automation | marketing tools | analysis | segment.com
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