The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website.
But sadly, as we know, not all visitors who put a product into their carts end up buying.
This is what’s known as a dropout or cart abandonment. The visitor initiates his journey through the conversion funnel, but he never completes it. Why?
Visitors do not complete their journey through the funnel for any number of reasons. Frequently, we have to guess at the reason for an abandoned cart.
But, using Google Analytics, we can locate where they quit.
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