beginner

Growth Process

Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own.

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea.

Yet, it still feels very elusive. High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.

Wrong. The truth is, they simply had a solid growth marketing process.

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Good Survey Questions: Master the Art of the Ask

“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.”

With people’s attention spans getting shorter, there is growing pressure to make surveys lean. More and more people are taking surveys on their phones and if the survey is too long, they drop out.

How can we make the survey short and still get the information we need?

By writing better questions.

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What You've Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page.

That’s all marketers need to generate high quality leads, right?

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time?

It’s because marketers forget about the visitor in the conversion equation.

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Smoke Test

Think you’re sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it.

In other words, you need to make sure your audience is just as excited about the idea as you are.

So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? By running a smoke test.

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