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  1. Studey Student

    great, this really helped me for my marketing class. thanks!

    Reply
    1. Razakarivony Benjamin

      Good post.
      A value proposition is not for products or services only. In the same manner you can create what is called Professional Value Proposition. To do so, answer the following three questions:
      1.Why can I be useful? What business driver should I respond to?
      2.How do I proceed? Which area should I focus on?
      3.What results can I deliver? For what improvement?
      To learn more http://blog.instarlink.com/en/content/generate-value-proposition

      Reply
  2. Well written and highly useful post.

    Thank you for sharing

    Reply
  3. Janine Ogg

    Thanks for this post it was brilliant to see a visual representation of the good, the bad and the ugly when it comes to UVP’s. It’s been great to see examples of a UVP translated into website design. We’ve been getting caught up and stuck around our UVP and this has really helped.

    We’ll come back and share our landing page when we’re less embarrassed by it!

    Janine and Jo

    Reply
  4. Steve O’Connor

    Google ventures said explain your value proposition in 5 seconds. I searched how to do that and found your article. Fantastic advice and 100% rebrandable :)
    Great links too – thanks

    Reply
  5. Renate

    I have read so many content regarding the blogger lovers but this article
    is actually a good post, keep it up.

    Reply
  6. Sunny Mui

    Wow this might be one of the best posts I’ve read on value statement optimization. Simple, easy to read, and no longer than it needed to be. Hope to put some of this into effect soon for our own startup!

    Reply
  7. Amazing Post again.. just can’t get off this blog.. this is my 5th article in a row.. great sensible, useful content with lot of case studies and research.

    Reply
  8. Ann Stephenson

    I wanted to send this to my staff and some clients. I didn’t: “You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site.”

    Reply
  9. bathlomew onyach

    Its educative,informatory,and well advising for right decision.
    continue with good job.
    kind regards.

    Reply
  10. Derrick B. (Web Design London Ontario)

    I just wanted to thank you. I am in the web design industry, and my home page introduction isn’t really talking to anyone. I don’t have a value proposition on my home page, the the message is weak overall. Funny enough, I checked my competition, and they are the same! This info is really going to help point me in the right direction. I appreciate it.

    Reply
  11. This is very detail and great value for creating the value statement!
    Excellent work.

    Reply
  12. Clinton Skakun

    Really, really detailed, meaty article. More copywriters and designers should read this article. I must have read it 5 times, just to grasp a little more of what you where saying. Thanks to you I just increased my launch page skills a few points.

    Reply
  13. Kaniel

    Quite informative! I really like the comparative analysis, it really highlights key elements of a good value proposition

    Reply
  14. HenryV

    Great article. Great Examples. Got some work to do now.

    Reply
  15. john moroz

    My site is kind of embarassing and to this end we are looking at a total update in our approach. Most of what is on this site to be removed to better focus on what we do in the Real Estate industry, ie. Sell, buy and consult.

    Reply
  16. Prabu Rajasekaran

    A very good post, Peep. I’ve really got down what a homepage needs to have.

    Reply
  17. Paulus Sarwana of SmallWeBusiness

    Teaching a concept through good and bad examples are always informative and entertaining as well. I believe that creating a good value proposition can help us in researching and selecting the right keywords for our target audience. Next, it also helps in creating content that address their problems. Finally, providing a series of solutions that make them want to buy our products or services.

    Reply
  18. lydia kenyon

    I use a lot of explanations to clients as to why don’t ‘Welcome to…’ gleefully looking forward to using yours!
    :-)
    many thanks

    Reply
  19. Javid Jamae

    Great article! Articles on UVP generally focus on SaaS businesses and don’t give much attention to e-commerce, so thanks for including a solid e-commerce example with Down & Feather.

    Reply
  20. Taylor Dean

    informative article. keep it up. i’m following each of your article because it might help me creating my next website.

    Reply
  21. Mrini

    Found the article very helpful. I am designing a website and these tips are handy and useful. Thanks for publishing.

    Reply
  22. Quinton

    Very helpful article Peep. I have been focusing much more on conversions for websites and you clearly explained what a value proposition is. The examples you provided made it very clear. I’m going to check out some more of your posts. Thanks for your help :)

    Reply
  23. Karen Walters

    A strong value proposition is specific, often citing numbers or percentages. It may include a quick synopsis of your work with similar customers as a proof source and demonstration of your capability. It’s outcome focused and stresses the business value of your offering.

    Reply
  24. Adam Dukes

    An excellent article! Great examples of what to do and what NOT to do. After 3 years online, I am finally learning how important a UVP really is.

    Reply
  25. Dale Callahan

    Well done. Too often I see companies – especially young tech companies – loading up with proposition with tech jargon. We really have to get to the issues our customer cares about before they will listen.

    Reply
  26. Shashi

    Awesome reading, clear and makes sense. I am a full time student and am writing an assignment where I have to put value proposition of my product. After reading this article, I am much clear how I should frame my value proposition. Great work. Thank you so much.

    Reply
  27. Extremely in depth article I must say. Will definitely take it into account and do lots of testing. Should be interesting!

    Reply
  28. Stan Eigi

    Those are useful value proposition examples indeed. I know there are plenty of such articles on the Net (I mean helpful ones), but there should be even more! Those are invaluable to beginner bloggers. Thanks!

    Reply
  29. www.inspireyourbeing.com

    Great post… I will definitely use these tactics as it relates to my endeavor I am working on.

    Reply
  30. Patri Hernandez

    It would be perfect to see you giving the alternatives to L’Oreal and Band-Aid.

    Reply
  31. John

    Your website’s usability sucks. You have zoom disabled for mobile devices. Did it ever occur to you that some people may want/need to zoom? Other than that your content is good.

    Reply
  32. Janine Pemberton

    Really great and useful content here, thanks for putting this together :)

    Reply
  33. Ruchi

    As always, great post Peep.

    But I am wondering, could you give some examples of how eCommerce sites can do value propositioning great? If you sell, for example, archery gear, what would you do?

    Reply
  34. Clipping Path Service

    Excellent and decent post. I found this much informative, as to what I was exactly searching for. Thanks for such post and please keep it up.

    Reply
  35. John Shaver

    Great article, I learned a lot.

    Combined with your article about how worthless carousels/sliders were, I created a new graphic on our site. I would love any quick feedback: http://www.designpanoply.com

    The slider is still there, but doesn’t play automatically, and the arrows pop up when it gets hovered over.

    Keep up the great content :)

    Reply

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Useful Value Proposition Examples (and How to Create a Good One)