Demystifying AI for marketers

50:10

Artificial Intelligence (AI) is an overused buzzword of the moment. Learn practical ways you can use AI today to increase your effectiveness as an optimizer and marketer.

This is just a preview of what you can learn from Guy Yalif’s CXL Institute course. Guy is co-founder & CEO of Intellimize.

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In this webinar, you will learn…

  • The major types of AI and how do they relate to one another
  • Which types of AI are better suited to different kinds of marketing problems
  • How you and your teammates should think differently to get the most out of AI

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About Guy Yalif

Guy Yalif (@gyalif) has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize which uses predictive personalization to drive better website conversions.

Most recently, Guy was Vice President of Global Marketing at BrightRoll where he was responsible for end to end marketing from demand generation to brand building. Guy earlier created and led the global product marketing and industry marketing teams at Twitter. Guy also worked at Yahoo in marketing and product management serving advertisers across search, display, video, mobile, and web presence.

Previously, Guy worked at Tradeweave, an online marketplace in retail, and spent time at Microsoft and the Boston Consulting Group. Guy graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.